In April 2014 Pilates in the Grove hosted a “Rebranding Party” at the studio in Coconut Grove. Owner Christa Gurka decided to give the Pilates in the Grove look an update. The company’s message and ideals remain unchanged, as do their goals, but the brand needed to be reimagined and updated. With that came a new logo and signage, then it was time to introduce the new look to clients and friends. At a well-attended cocktail gathering at the studio, attendees got to see the newly minted changes up close. The verdict? Love, love, love.